The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Media 40

Media Marketing Advertising Advertising 40

OpenSymmetry

MAY 26, 2016

Winner of Advertising Age’s “The A-List” in January 2015, and the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 13,000,000 today. For more information, please visit www.opensymmetry.com. About Quantum Workplace.

Scale 74

Scale Hiring Lead Rank Lead Scoring 74

Delicious Sales

MAY 2, 2012

Tools (2872). Advertising (694). Social Media (2543). MORE >> Tools. Media (2930). Advertising (694). 2010 (1988). Prospecting (4539). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Incentives (379). Outside Sales (81).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Hyper-Connected Selling

SEPTEMBER 10, 2015

This article was originally published on March 8th, 2010. When addressing the downward trend of newspaper circulation and ensuing layoffs, Chris writes “There may be more of them (journalists), not fewer, as the ability to participate in journalism extends beyond the credentialed halls of of traditional media.” (pg Big Thought.

Margin 45

Margin Distribution Journal Media 45

The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Collateral 84

Collateral Promotion Comparison Margin 84

The Sales Hunter

JANUARY 2, 2018

Sometimes the best tools have been around awhile. Steve Dembo @ teach42 talks about the tried and true tools that teachers should still use. Tried and True Edtech Tools to Try in 2018. Steve, today for Ed Tech Tool Tuesday, what are some things that people need to try in 2018? Tool #1 Padlet. Tool #2: VoiceThread.

Tools 0

Tools Education Conference Twitter 0

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Marketing execution is broken.

Marketing 207

Marketing Advertising Advertising Twitter 207

LeadFuze

AUGUST 5, 2021

How to Use Social Media for Sales. Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association’s lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The Pipeline

JULY 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. Social media. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009. August 2009.

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

SEPTEMBER 9, 2010

When marketing executives at larger firms were asked, what attribute is most important to marketing strategy, 58% indicated that it is a core "big idea" that guides all of our marketing initiatives, while only 40% indicated that it was "tools and metrics that measure ROI and ensure accountability for outcomes" that drives marketing strategy.

ROI 40

ROI Strategy Marketing Face-to-face 40