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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 88
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Three Tips to Build Powerful Customer Connections

No More Cold Calling

Face to Face in a Sales 2.0 World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Here’s how to warm up your cold calls for better sales results: Focus on inbound marketing for lead generation. Here’s how to warm up your cold calls for better sales results: Focus on inbound marketing for lead generation.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. As I listened to the retelling, I wondered how the customer kept up his griping gyrations in the face of such calm and respectful treatment. February 2012.

Pipeline 257
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We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

I remember the struggles I faced daily and was not happy selling with using a traditional CRM (customer relationship management) system to manage my prospects and leads. In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies.

Siebel 53
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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

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