Remove 2013 Remove Demand Generation Remove Prospecting Remove Sales
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Reduced overall sales cycles. It's written to a prospect in the evaluation stage.

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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

It seldom answers the most pressing questions of the prospective buyer. Marketers have literally cracked the code on what to communicate to their prospective buyers. Traditional sales support literature. Demand Generation campaigns. Each phase has your prospect asking questions and taking action.

Campaigns 300
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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. If you’re like most VP-Sales, this is money you most likely don’t have. If you’re like most VP-Sales, this is money you most likely don’t have. If you want to survive as VP-Sales, these projects must get off the ground. 2) Rethink Sales Team Head Count.

Salary 267
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Your Best Sales Rep: The Internal Content Marketing Agency

SBI Growth

It is written for the top sales executive in the organization. According to the Sales Executive Council, 57% of a buyer’s purchase decision is made without a sales rep being present. In the last four months I have asked eleven Sales SVPs what the number is for their company. Sell when a sales rep is not present.

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Surviving the Late Release of Your New Quota

SBI Growth

Last year you got your 2013 quota in mid-February. This caused mass confusion, frustration and demotivation on your sales team. Sales leaders want to start strong in the first quarter. Sales leaders want to start strong in the first quarter. Make sure you understand how it will affect your team’s managers and sales reps.

Quota 296
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A LeadGen Marketing Year in Review: Are you Keeping Pace?

SBI Growth

Pinpoint the areas that you need to improve your Marketing Strategy for in 2013. I built credibility with the sales team ? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ? Take this opportunity to identify areas of success.

Marketing 297
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How to Anticipate the Next Compelling Event of the Buyer Process

SBI Growth

Only two other businesses had generators. If you are the leader of Sales Operations , ask yourself a few questions: Have I prepared the Sales team for the next compelling event? Before 2013 starts, now is the time to identify Buyer compelling events. Then update your Sales Process to assess these events as they happen.

Buyer 293