2014 Advertising Marketing Study 
Zoominfo
OCTOBER 31, 2018
If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?
Pointclear
MARCH 27, 2014
Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
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Pipeliner
FEBRUARY 22, 2020
As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment. However, a 2014 Gallup poll confirmed what many experts have long suspected. The Business Approach. Building Loyalty.
Hubspot Sales
JANUARY 26, 2023
You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.
No More Cold Calling
JANUARY 8, 2015
Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. But the same study shows that people should be making eye contact 60 to 70 percent of the time to create a sense of emotional connection. We’re fickle.
Velocify
SEPTEMBER 10, 2017
Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Read on to learn more about their story and check out our exclusive video interviews with Mike Eshelman, VP of Marketing at First Direct Lending. Impressive! The Bottom Line.
Hubspot Sales
SEPTEMBER 6, 2018
For example, in 2004, 20% of all American advertisements featured a celebrity. Alternatively, a 2014 study discovered close to 70% of millennials were more inclined to purchase a product after seeing it on a friend’s social media page. In its place? Peer-to-peer influence. By 2012 the number dropped to 9%.
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