Zoominfo
OCTOBER 31, 2018
According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). They generate 200,000 views, 200+ event referrals, 4,000+ PDF downloads and nearly 1,000 leads, all by the end of December 2014 ( source ).
Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. More information and links in the blog.
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Pipeliner
FEBRUARY 22, 2020
However, a 2014 Gallup poll confirmed what many experts have long suspected. The full report, available for download on Gallup’s website, was the result of an ongoing study of the consumer market from 2008 through 2014. The Business Approach. Will campaigns to increase the number of likes or shares bring nothing but silence?
Hubspot Sales
JANUARY 26, 2023
Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist.
No More Cold Calling
JANUARY 8, 2015
Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. But the same study shows that people should be making eye contact 60 to 70 percent of the time to create a sense of emotional connection.
Hubspot Sales
SEPTEMBER 6, 2018
For example, in 2004, 20% of all American advertisements featured a celebrity. Alternatively, a 2014 study discovered close to 70% of millennials were more inclined to purchase a product after seeing it on a friend’s social media page. In its place? Peer-to-peer influence. By 2012 the number dropped to 9%.
Velocify
SEPTEMBER 10, 2017
Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Since opening in 2014, First Direct Lending has grown from five loan officers to well over 100 and counting – a 20x increase in their salesforce. Business Growth Without Hurdles.
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