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Digital Marketing Takes Center Stage

Sales and Marketing Management

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. Even in the pandemic, many B2B companies tried to adapt that approach to the new world order by simply shifting in-person sales presentations to video calls.

Marketing 120
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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. Effectively prioritize sales tasks. Effectively prioritize sales tasks.

CRM 71
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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. Effectively prioritize sales tasks. Effectively prioritize sales tasks.

CRM 71
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Sales Tips: Three Questions to Predict if Your Customer Will Renew

Customer Centric Selling

It’s the norm now for companies to track and measure the experience of their customers after the sale, and spending for customer retention programs is on the rise. A 2014 Harvard Business Review survey found 53% of executives saw customer experience management as a potential competitive advantage and 45% made it a strategic priority.

Scale 80
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Accelerate Growth by Scaling Your Sales. Instead of selling directly to the end customer, a channel partner program helps you scale your sales faster and more efficiently. One channel manager paired with multiple channel partners can bring in the same amount of revenue as five or six sales reps, at only a small fraction of the cost.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Accelerate Growth by Scaling Your Sales. Instead of selling directly to the end customer, a channel partner program helps you scale your sales faster and more efficiently. One channel manager paired with multiple channel partners can bring in the same amount of revenue as five or six sales reps, at only a small fraction of the cost.