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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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57 Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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CIENCE Technologies Awarded as Top Business Services Company in California by Clutch!

Cience

Clutch is a B2B market research company that connects service providers and buyers through data and verified research. We see our commitment to our clients, to sales specialization, to our employees, and to scalable growth both recognized and confirmed by over 1,000 clients we’ve now served since 2015.

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What is Intent Data & How Can You Use It?

LeadBoxer

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?