Sales and Marketing Management

SEPTEMBER 7, 2015

Issue Date: 2015-09-07. In order to start using your existing data to understand and hit your sales goals, you need to focus on the following three, key areas: How Much, How Good and How Soon. Author: Steve McKenzie. Teaser: It’s only a matter of time before analytical sales management becomes the norm. read more

Data 120

Data Analytics Sales Goal Sales 120

SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. Read more… Top Marketing Tools. You’ll find them and more in our new Top Marketing Tools of 2014 guide.

InsideView 127

InsideView Tools Decision Maker Twitter 127

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. More Than Just Information Technology Contact Data.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. It’s all well and good to tout the virtues of smarketing in theory, but what about the hard data supporting synchronization? Smarketing Benefits and Opportunities.

InsideView 131

InsideView Lead Rank Lead Scoring Account Based Marketing 131

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Hubspot Sales

JULY 13, 2023

Lack of Accuracy AI always relies on data. It uses Natural Language Processing (NLP) and machine learning (ML) to gather and process huge amounts of text or speech to build forecasts, analyze sentiment, or pinpoint insights from vast data sets. So, the risk that AI can pick up inaccurate data is always present.

Data 83

Data Hiring Guidelines Lead Rank 83

Partners in Excellence

DECEMBER 6, 2022

A few colleagues and I sat down, looking at research data of overall sales performance for a number of years. Some of the data went back as far as 2015. We didn’t have data on YoY revenue growth, but anecdotally since 2015, we’ve seen good growth, particularly in the technology sectors.

Face-to-face 99

Face-to-face Maximizer Report Buying Cycle 99

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Increase Sales

JANUARY 2, 2016

Ignoring business data especially when it provides additional clarity as to your marketing results and more importantly what changes are required is foolhardy. For solo entrepreneurs to SMB owners, marketing data is critical to further the attraction factor and building relationships. The Many ABCs of Marketing.

Data 70

Data Real Estate How To Comparison 70

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

HeavyHitter Sales

FEBRUARY 17, 2015

Based upon my experience, here’s my list of some of the best technologies to sell in 2015. While it includes companies that range from startups to billions in sales, all of these businesses provide fantastic technology-based solutions that dovetail to key trends taking place in the market.

Company 60

Company Government Microsoft Retail 60

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Analytics/Big Data.

Fashion 90

Fashion Face-to-face Analytics Social Media 90

DiscoverOrg Sales

SEPTEMBER 6, 2017

Thousands of unsuspecting diners recently received a free side of cyber terror thanks to point-of-sale malware, a malicious software designed to steal customer payment data. Get data on Chipotle, cyber security companies – and hundreds of thousands of others. 4/22/2015). (10/26/2015) So how did the hackers do it?

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

Score More Sales

DECEMBER 18, 2014

Midsize business owners (and their c-level execs) are optimistic and have put dollars into their 2015 budgets to invest in: Technology (85%). Expand market niche (70%). 24% use some type of big-data technologies. 24% use some type of big-data technologies. Others are predicting a strong 2015 for business as well.

Hiring 198

Hiring Wireless Policies Travel 198

Cincom Smart Selling

DECEMBER 8, 2015

B2B sales and marketing efforts are starting to look more and more like B2C sales and marketing efforts (more on this in #2). Companies are recognizing this need, as customer self-service was listed as one of the top CRM priorities in Gartner’s “What’s Hot in CRM Applications in 2015” report. And they are correct.

B2C 54

B2C Call-back Consumer B2B 54

Increase Sales

JANUARY 1, 2016

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Sales and Marketing Management

DECEMBER 9, 2015

Issue Date: 2015-12-09. Teaser: Sales and marketing departments need to have a platform in place that allows their lead-to-revenue process to produce data-driven strategies based on clean data that can then be turned into targeted and personalized campaigns to better reach buyers. Here’s what that looks like.

Buyer 120

Buyer Campaigns Data Revenue 120

The Pipeline

SEPTEMBER 3, 2014

As a sales professional what you need is practical and executable inputs that will help you close the year strong, and set yourself up for a profitable 2015. This is NOT another Marketing-Still-Sucks-Here’s-What-You-Need-To-Do-Better rant. Soothsayers, because many spend more time advising than selling.

Top of Funnel 306

Top of Funnel Closing Guarantee Funnel 306

DiscoverOrg Sales

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. Aligning Sales & Marketing. Here are the top five: 1.

Data 181

Data Engineering Call-back Forecasting 181

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Sales and Marketing Management

JULY 29, 2015

Issue Date: 2015-07-01. Teaser: In this era of Big Data, we’re inundated with messages to use data to drive personalized and predictive experiences for customers. But for many, the gap between this data-driven vision and reality is large and growing. Author: Jeff Erhadt, CEO of WISE.IO. read more

Data 120

Data Marketing Customer How To 120

Zoominfo

OCTOBER 19, 2021

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. What you see in ZoomInfo today is a lot of the vision that I had for DiscoverOrg in 2015, 2016, but I never built a good enough engineering and product team to make that vision come to life,” Schuck said.

Engineering 130

Engineering Hiring Software Software 130

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 85

Conversion Top of Funnel Lead Rank Lead Scoring 85

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Sales Training Connection

AUGUST 10, 2015

Sales Mastery 2015. If a company is going to among the winners in today’s disruptive market, they will not only need a sales team that is better at doing what they are doing, but one capable of doing something different. First, focus on how customers are buying in today’s market. ©2015 Sales Momentum, LLC.

Hiring 50

Hiring Face-to-face Survey Sales Coaching 50

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

SBI Growth

AUGUST 21, 2018

In 2015 less than 35% had a COO. In 2005 nearly 50% of Fortune 500 companies had a Chief Operating Officer (COO). Why does this matter to you? Once thought of as the obvious successor to the CEO, the COO is.

Company 174

Company Funnel Top of Funnel Revenue 174

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Vendor Neutral

JULY 30, 2021

Tom Pisello, Mediafly Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. During this time, he gained substantial start-up experience in IT management, security, big data, and e-commerce. Improving remote engagement experiences with prospects and customers. Our Panelists.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Sales and Marketing Management

NOVEMBER 17, 2015

Issue Date: 2015-11-11. Teaser: Data, even that from a business phone system, tells an important story that helps shape decisions. Digging into the data sourced by a UC system can provide an untapped stream of knowledge for key employees, including a call center manager. Author: Stephen Davis. read more

System 120

System Data 120

SaaStr - Sales Strategy

OCTOBER 6, 2018

Is it better to create a new market, or enter a large existing one? But creating a new market might be the vector where it is hardest to conceptualize the actual, true market size of. It’s easy to say if every marketer used your brand new type of product, you’d be doing $100m a year. 10% penetration).

Scale 104

Scale Marketing Vendor Penetration 104

Score More Sales

OCTOBER 24, 2014

As soon as Monday, you (yes, you and your mid-market or SMB company) can sign up for the Beta offering of IBM ® Watson™ Analytics. This cloud-based service could help your team sort through the layers of data your company has compiled from marketing, sales, HR, and elsewhere.

Analytics 221

Analytics Analysis Compensation Data 221

DiscoverOrg Sales

OCTOBER 23, 2016

Sales departments are becoming technology buying centers and beginning to rival their marketing and IT counterparts. Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. Click To Tweet. The HR Dataset.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

Sales and Marketing Management

JANUARY 9, 2015

Issue Date: 2015-01-09. Teaser: Early Big Data strategies and tools have focused on collecting as much data as possible, and shaking it all up in hopes that something useful would fall out. In that sense, the term "Big Data" is perhaps less useful than would be the term "right data."

Analytics 120

Analytics Data Tools Strategy 120