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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211
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57 Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189
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article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130
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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. To ensure transparency and consistency, you need an end-to-end data management solution.

Channels 259
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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.

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Sales Talk for CEOs: Building a Customer-Focused Sales Strategy with Erik Frank (S1:E14)

Alice Heiman

Erik is completely rebuilding his marketing and sales strategy from the ground up – all based on what they are learning from their customers. Is the #customer at the center of your #sales operations? Learn how to shift to a customer-focused strategy in this episode of Sales Talk for #CEOs with Erik Frank of Tristate Amature.

Hiring 84
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Jim Benton Joins @Chorus_ai as CEO to Accelerate Expansion

SBI

Conversation Intelligence is a must-have solution for go-to-market teams. After being a customer of Chorus for the past year, I can’t imagine running a company without it. Conversations between a business and its market are the most human, valuable, yet ignored source of data. In 2019, Chorus.ai In 2019, Chorus.ai

Scale 94