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50+ Statistics About LGBTQ+ Representation in Advertising

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In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Author: Tuan Nguyen.

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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57 Essential Multichannel Marketing Statistics

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The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189
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50+ Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100
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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. million in 2015 to well over $35 million by 2017.

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Why You Should Add Guest Posting To Your Marketing Strategy

Sales and Marketing Management

Author: Kostas Chiotis Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Kostas Chiotis is a blogger and a content marketing specialist.