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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Author: Tuan Nguyen.

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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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Dead is Dead! (At Least in Sales and Marketing)

Pointclear

Outbound marketing is dead. Many say that even marketing as a whole is dead. Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Do sales reps like to cold call? Cold calling is dead.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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6 Sales and Marketing Tips & Ideas to grow your Business

Tenfold

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth.

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The Role of Early Sales in Bringing A Product To Market According to Loom's Director of Sales

Hubspot Sales

When I joined Loom as the company’s first sales hire in January of 2020, friends and colleagues asked me questions like "What will you be selling?" It’s not a common answer from a sales leader to these questions, so I wasn’t surprised at the tepid response. There’s More to Sales than Being a "People Person".