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CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot Sales

This is where your CRM and their behavior on your website can be valuable tools. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.]

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How to Craft a Perfect Pre-Meeting Email Template

Hubspot Sales

If you haven’t truly adopted your company’s CRM yet, you need to do so to craft a killer personalized pre-meeting email. In the meantime, we just released a new case study with a company I think yours has quite a lot in common with. Keep in mind that the pre-meeting email template can only get you so far.

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8 Marketing Gifts I’d Like to Return

Pipeliner

According to a 2015 Newsweek article , “42 percent of women returned holiday gifts from their husbands (who should theoretically have at least some insider gifting knowledge). Item: customer case studies. A gift your company won’t return: Pipeliner CRM. Worse than mailing a card addressed to Current Occupant.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey! This methodology applies machine learning to thousands of behavioral data points from your CRM and Marketing Automation platform. Read more including the Zendesk case study.

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

Leverage relevant success stories and case studies to build social proof in your outreach. The case study is with a similar organization, and we listed companies the prospect would also like to connect with. Avoid sharing case studies or social proof with companies the prospect doesn’t relate with.

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Water, Water Everywhere, But Not A Bit To Drink…….

Partners in Excellence

Furthermore, add to what is likely to be a similar number of Sales/CRM/Sales Enablement Tools, Customer Experience Management, other productivity tools (remember Word/Excel)… We sales and marketing people are drowning in technology solutions! The article suggest the spend on Marketing Technology Solutions in 2015 will exceed $22.6