Zoominfo

AUGUST 11, 2019

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). These ads generate a lot of traffic but very few registrants.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Alice Heiman

JULY 10, 2019

Each social media channel has a different purpose, audience and best way to use it. It’s important to think through which channels your customers are most likely using and which are best for you. Did you know that 80% of B2B leads generated from social media come from LinkedIn? The Accion U.S. First Things First .

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

Zoominfo

OCTOBER 24, 2018

Consider these statistics: In 2017, global e-mail users amounted to 3.7 89% marketers cite email as their primary channel for lead generation ( source ). billion users. This figure is set to grow to 4.1 billion users in 2021 ( source ).

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Sales Hacker

OCTOBER 31, 2018

But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. In short, it’s important that marketers stay on target.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

Cience

MAY 1, 2020

CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. Opportunity = Cost-Effective Lead Generation. That’s why we suggest taking a hard look at outbound, and renewing the age-old phone and email channels.

Outbound 79

Outbound Top of Funnel Marketing Inbound 79

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

Lead Rank 86

Lead Rank Trends Lead Scoring Outsourcing Services 86

Chili Piper

NOVEMBER 21, 2018

But with today’s marketing and sales tech and our current buyer landscape, your sales team receives leads in several different ways, which makes monitoring speed-to-lead challenging and futile. The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Troops

MARCH 6, 2019

As Director of Business Development at SecurityScorecard, Ronen Pessar’s job is directing the lead generation efforts with a team of 12 business development reps. This would become the training for his team — and the communication over emails, calls, and LinkedIn inspired everyone’s interest in a solution.

Inbound 63

Inbound SalesForce Face-to-face Call-back 63

Velocify

OCTOBER 1, 2017

Last year, our sales and marketing teams aligned on a high-growth strategy for 2017. Of course, keeping a balance was key to this approach, as to not overload either channel to the point of being ineffective. This helps to guide campaigns in terms of both channels and content, and where to allocate future marketing budget.

Sales Qualified Lead 45

Sales Qualified Lead Lead Management Lead Rank Top of Funnel 45

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. Event Lead Generation. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Okay, 68% of marketers use events for lead generation.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

DiscoverOrg Sales

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Hubspot Sales

DECEMBER 31, 2019

You will be able to demonstrate you understand their business, cite specific challenges they may be facing, and reach out through the channels that give you the highest likelihood for success. Editor's note: This post was originally published July 19, 2017 and has been updated for comprehensiveness.

Meeting 95

Meeting Apparel Company Hiring 95

LeadBoxer

JUNE 12, 2019

Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team. At first, B2B lead generation might seem like a complex process, but don’t let that discourage you. What is B2B lead generation? It makes sense why.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

Sales Hacker

AUGUST 12, 2020

By layering in all three, I do believe we passed the Turing Test at OutboundWorks in 2017. RELATED: The 3-Step Mantra to Modernize Your LinkedIn Lead Generation. One of the biggest mistakes I see on LinkedIn is treating it as a transactional channel. Salesforce data shows it takes 6 to 8 touches to create a viable lead.

Scale 107

Scale Ideal Customer Profile LinkedIn Outbound 107

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. As a result, I am the lead generator, the SDR , and the closer. Good lead generation systems need a strong foundation. Why am I sharing this?

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Circleback

JANUARY 30, 2018

2017 is finally over. Have you and your team ready to go beyond lead generation tactics for more personalized cross-selling, upselling and referrals, thus strengthening your relationship with the customers. Moreover, with millennials being the largest generational segment in the U.S. Increased Omnichannel Experience.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

Allbound

DECEMBER 11, 2017

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. Instead, the modern channel is all about collaboration and customer success. If you haven’t considered alignment in the channel, now is the time to do so. How big is your channel? We’ve said it before; we’ll say it again.

Channels 48

Channels Scale Lead Generation Lead Nurturing 48

Allbound

DECEMBER 11, 2017

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. Instead, the modern channel is all about collaboration and customer success. If you haven’t considered alignment in the channel, now is the time to do so. How big is your channel? We’ve said it before; we’ll say it again.

Channels 48

Channels Scale Lead Generation Lead Nurturing 48

Sales and Marketing Management

JANUARY 23, 2018

The estimated number of business-related emails exchanged each day is set to hit 269 billion by the end of 2017, and that number is estimated to grow by at least 4 percent on average each year for the next four years. Here’s how to maximize your lead generation and reap all the rewards a well-worded marketing email can offer.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

Zoominfo

FEBRUARY 26, 2018

With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Last year, we were lucky enough to have Seth speak at the 2017 Growth Acceleration Summit—and he did not disappoint. Recommended Reading: 5 Common Mistakes Your Sales Team Should Avoid With Inbound Leads.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Last year, we were lucky enough to have Seth speak at the 2017 Growth Acceleration Summit—and he did not disappoint. Recommended Reading: 5 Common Mistakes Your Sales Team Should Avoid With Inbound Leads.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. YoY Increase in CAC leading to increased reliance on channel partnerships.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Zoominfo

AUGUST 21, 2018

Check out the following blog post for some of our favorite infographics: The 16 Best Business Infographics of 2017. Consider these statistics: Instagram photos generate 36% more likes than videos ( source ). These websites provide simple templates anyone can use to craft infographics. Need design ideas? 2. Social Graphics.

B2B 169

B2B Marketing Social Media Video 169

Close.io

OCTOBER 28, 2019

We’ll spend the rest of the article describing those situations to you to point you to the strategy that will be the best growth channel for your business. However, with an inbound sales strategy, tracking data and ROI can be difficult, especially with leads coming from so many channels. What’s the right choice for your company?

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

PandaDoc

SEPTEMBER 2, 2020

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Empower your business and simplify the process to generate, negotiate, and eSign proposals, quotes, and contracts. Unlimited eSignature documents for free.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. RO Innovation offers a suite of sales solutions that work together to enable sales teams for success – even your channel teams. Lead Engagement.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Showpad

OCTOBER 14, 2019

New strategies for lead generation and customer acquisition have to be continually tested and incorporated. There are better ways for maintaining a well-supplied lead pipeline than cold calling. Mobile is one of the most important channels for interaction with Sales leads. Diversified Content . Mobile Optimization.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profile B2B Top of Funnel 40