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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Find the right tool. Now, this is a very broad overview.

Marketing 246
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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Find the right tool. Now, this is a very broad overview.

Marketing 113
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Sales Strategy 101: The Ultimate Guide

Zoominfo

Sales strategies vary based on the customer segment, region , and team structure. Analyze existing data Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Productivity Research shows that sales reps spend only 28% of their week selling, down from 34% in 2018.

Strategy 130
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How to Plan Customer Service Training

Lessonly

So, how do high-performing customer service teams listen to their people, identify successes and challenges, and accurately assess their team’s training needs? Cellular joined Execs in the Know to share insights about what separates the best customer experience teams from the rest of pack. TRANSCRIPT.

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Align Your Sales Organization around these Four Strategies to Drive Sales Success

Miller Heiman Group

The top 20% of salespeople typically account for more than 50% of an organization’s revenue, according to the CSO Insights 2018 Sales Talent Study. Put the Customer at the Center of Your Organization. Restructure to Improve Collaboration among Marketing, Sales and Customer Service. Get Your Data Strategy Right.

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Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker

SBI

2018 is poised to be a particularly busy year for people looking to start new jobs. Complete business records give you more options for segmenting and delivering targeted messaging, resulting in a higher probability for success. Bad data results in bad decision-making, poor customer service, and a damaged reputation.

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9 Sales Trends to Watch for in 2018

Circleback

More acquisitions and partnerships, an increased role of AI and automation, a rising millennial workforce, and higher costs of customer acquisition are all making the B2B space highly unpredictable and competitive. Amidst this chaos, let’s focus on what will really matter in 2018. Trends to Watch for in 2018. Data Will Be Key.

Trends 20