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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

in 2018 to 31% in 2019. The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. A 2019 research study found that identifying data-driven firms were on the decline: from 37.1%

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9 marketing trends that will dominate 2019

PandaDoc

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year. Marketing teams will create and distribute more video content. Integration of different marketing channels will become more common.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy

Crunchbase

I’ve worked my way up the sales ladder by keeping a pulse on up-and-coming startups – always looking out for the latest funding rounds and companies with impressive growth signals. By the time a company reaches Series D or higher, it’s a household name every sales rep has on their radar. – Shamus.

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How Investing In CRM Data Quality Increases User Adoption and Trust Across The Business

Hubspot Sales

Data is one of the primary drivers of business strategy and projection, however, many decision makers don't fully understand how inaccurate data collection and poor data maintenance can negatively impact their marketing, sales and bottom line. As of 2018, email lists are decaying at an average rate of 22 percent each year.

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Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. What sales enablement isn’t. Sales enablement also is not only about supporting sales training events.

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5 Modern Learning Principles To Drive Higher Sales Performance

Allego

This is the first of a two-part blog series recapping Allego’s recent webinar: 5 Modern Learning Principles To Drive Higher Sales Performance, featuring Mike Kunkle. Mike is Founder and Sales Transformation Architect of Transforming Sales Results, LLC. More of the Same Doesn’t Drive Sales Performance.

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Forrester Predicts: Privacy Regulations Necessitate Targeted, Authentic Connection With Customers

SalesLoft

California signed its Consumer Protection Act into law in 2018. Marketers will no longer be able to rely on aggregated third-party data to target consumers. Marketers will no longer be able to rely on aggregated third-party data to target consumers. Account-based marketing yields the most effective connections with buyers.