How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign. The ability to drill down here matters to marketing teams. Buyer behavior: Who wants to do business with us?
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