Remove 2021 Remove Advertising Remove Channels Remove Consumer
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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

Record-high consumer spending followed by record-high inflation. And even more confounding, record-low consumer sentiment. The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. You get it.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. a ZoomInfo partner.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

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The Ultimate Guide to Creating A Top Lead Strategy in 2021

LeadBoxer

We’ve compiled a list detailing the top lead strategy approaches for 2021, coupled with impressive statistics that will make you want to get started using them today. Then, send people emails asking them to sign up for the webinar, and promote it on your social media channels. Source Social Media Advertising 3.5

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. And 40 percent actually purchased a product after discovering it.

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How to Implement a Customer Engagement Strategy With Customer Engagement Trends

LeadBoxer

The 3 Must-Use 2021 Customer Engagement Marketing Trends. Customer engagement is the process of interacting with your customers through the use of different channels and mediums. When you do not have any context in your advertising efforts, any engagement you try ends up turning into noise customers tune out.