2021 Advertising Prospecting Study 
Zoominfo
JANUARY 15, 2021
After a year like no other, here we are in 2021 still standing. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We don’t require prospects to take a meeting to claim the gift. The results? Anything but trivial.
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Zoominfo
AUGUST 3, 2022
During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.
Connext Digital
FEBRUARY 5, 2019
Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.
Sales Hacker
JANUARY 20, 2021
In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. Can this be why a recent ITSMA study shows that only 31% of ABM organizations are most effective in achieving significant improvement in business results? This year, that number dropped to just 5.8%. An overwhelming majority, 94.2%
Pipeliner
MAY 28, 2021
Let’s find out why you need to step up your inbound marketing and a few strategies you can use to grow your business in 2021 and beyond. Compared to outbound marketing, which relies on activities such as cold calling, telemarketing, purchasing email lists, door-to-door visits, and advertising, inbound marketing is less intrusive.
Vengreso
JANUARY 13, 2023
From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. I published this list in 2019 with 33 books, added 17 new books for the 2020 edition, and now another 5 for 2021/23. ” And don’t even think about Amazon! Click here to see the complete list.
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