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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

Offer a unique discount code, an exclusive free trial, early access to a new product, or some other promising incentive. Advertise a specific prize within your email and subject line. Learn more about hosting the perfect contest or giveaway in the following article: 3 Essential Types of Interactive Content.

Campaigns 166
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38 marketing slang terms all marketers should know

Nutshell

An article in a publication that is designed to promote a product or service, but is presented in the style of original editorial content. The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. Advertorial. Brand Awareness. Evangelist.

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Buying Patterns: 3 Helpful Ways to Respond to Buyer Priorities

LeadFuze

Please keep in mind that throughout this article, we’re dealing in general terms; not all buyers are alike, just as not all salespeople are alike. It’s just like when you’re trying to find the exact perfume smell that fits you. . 3 Properly Time Your Advertising Techniques. Learn How to Respond to Buyer Priorities.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

This article will outline a proven B2B strategy that I have developed over the years to help identify which segments are most likely to be your best customers, what they need and want from you as well as how marketing channels can provide them with this information. Pay per click (PPC) B2B advertising. What is a b2b marketing strategy?

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Three Ways a Loyalty Program Helps You Keep Customers – and Find New Ones

SugarCRM

As companies have focused on producing marketing media, it’s essential to create a strategy that focuses on retaining loyal customers and organically attracting new ones, rather than blindly competing for new eyes with advertising alone. Give incentive for customer referrals. And how can it help e-commerce companies? Profession.hu

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Read Kevin’s full breakdown article here. who am I kidding?

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

ABM is more than just social media advertising, it also incorporates traditional marketing methods such as direct mail and email marketing. Your offers need to be tailored just for these qualified customers or prospects and not all noise will cut through the clutter any more than traditional advertising techniques do now days.