Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. The number of tools is growing because they are useful and in demand. They need data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Types of Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Lead411

SEPTEMBER 19, 2023

Compare the best B2B Email Finders for Sales Leads A powerful email finder can make the difference between closing deals and chasing dead-end leads. While several email finder tools exist, Lead411 stands out as the top choice for B2B sales. is very customer friendly, as they advertise unlimited data at a low cost.

B2B 98

B2B Leads Marketing Qualified Lead Lead Generation 98

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What Do Sales Intelligence Tools Do? Why Use Sales Intelligence Tools?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. In his words, “B2B purchasers are consumers, too.

B2B 75

B2B Tools Marketing Advertising 75

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. Spread company culture and celebrate achievements. Let’s get into it!

B2B 178

B2B Marketing Advertising Advertising 178

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign. Be an early adopter.

B2B 205

B2B Marketing Video B2C 205

eGrabber

JUNE 9, 2023

Generating B2B leads on LinkedIn can be a powerful way to grow your business. In this blog post, we’ll share seven actionable tips that can help you attract and engage with your target audience on the platform, generate B2B leads on LinkedIn, and ultimately leading to more B2B leads for your business.

LinkedIn 52

LinkedIn B2B Sales Qualified Lead Lead Rank 52

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. We are in this unique position as a company, with an offering to really fuel that.”

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Test and update your attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. LinkedIn Prospecting Tool to Generate Sales Leads 20x Faster! Maximizing Your LinkedIn Company Profile Your LinkedIn company profile is your online storefront.

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

Pointclear

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203

B2B LinkedIn PointClear Marketing 203

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. Is B2B social media marketing ineffective?

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

DECEMBER 5, 2018

r/advertising. /r/Entrepreneur. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” r/marketing. /r/advertising.

B2B 157

B2B Advertising Advertising Promotion 157

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The good news is, there’s no shortage of ways to leverage video to create unique B2B content. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The B2B playbook is changing. On owned media, digital advertising was once the name of the game. Why are SaaS companies embracing it? So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Pipeliner

APRIL 14, 2019

Whether a company is B2C or B2B, marketing has moved into cyberspace. Because even companies/businesses that are searching for products or services begin those searches online. One of these is how to align the marketing and sales functions of a B2B company. It’s a digital world. These figures cannot be ignored.

Top of Funnel 72

Top of Funnel B2B Company Marketing 72

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Direct Dials: The Secret to B2B Sales Success.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers.

Intent Signal 100

Intent Signal B2B Customer How To 100

No More Cold Calling

JULY 13, 2021

Salespeople continually struggle with reaching B2B decision makers. Without the introduction, you’re just another cold caller, and cold callers don’t usually get to talk to B2B decision makers. What’s Standing Between Sellers and B2B Decision Makers. I blame outdated lead-gen strategies, metrics, and leadership.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Lead411

APRIL 17, 2024

Every company, no matter how big or little, is always on the lookout for the next great thing when it comes to GTM tactics that will help them dominate their industry. Advertising and Public Relations: To increase brand recognition, generate leads, and boost sales, you need an all-encompassing advertising and public relations strategy.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Pipeliner

OCTOBER 15, 2020

In fact, there are entire companies that use this as their primary marketing channel. What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Yet I see B2B sales teams using the same type of outdated cold outreach tactics. Office politics?

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

Zoominfo

JUNE 20, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing 170

Marketing Social Media Advertising Advertising 170

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Not so long ago clients looked to salespeople for information about our companies and products. B2B buyer engagement is at an unprecedented low. . Moreover, the U.S.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Sales and Marketing Management

SEPTEMBER 28, 2020

Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. Many companies will need to make drastic changes to overcome the challenges they face. B2B Sales Operations Are Changing for Good.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

LeadBoxer

JULY 18, 2021

B2B companies rely on customer experience for conversion rates. This article will cover the best practices for B2B lead generation. Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. Distinguishing Between B2B and B2C Customers. The Basics of a Customer Journey Map. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Lead411

AUGUST 31, 2021

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. Content Intent is what most intent companies provide. Companies in this space include TechTarget, Gartner, and Bombora.

Intent Data 52

Intent Data Intent Data B2B 52

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Every company and product is different, so every GTM strategy should be unique. Rather, companies need to prioritize engagement. What is a GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). A company in the Financial Services or Banking industry. What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? Who use Hubspot.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52