Advertising B2B Microsoft Prospecting 
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
The Sales Hunter
OCTOBER 29, 2012
Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want. It makes you an order taker. Just the opposite!
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SBI Growth
SEPTEMBER 8, 2013
In 2013, leveraging social selling & prospecting has become mission critical. Trying to call or email a prospect is ineffective. LinkedIn is the best way to reach your B2B buyer. Steam must have been rolling out of his Microsoft Word thesaurus word generator. Problem Examination. Buyers have become even more evasive.
HeavyHitter Sales
APRIL 7, 2013
Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. 800 Pound Gorilla.
Sales and Marketing Management
FEBRUARY 8, 2021
As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.
Partners in Excellence
APRIL 29, 2016
You guessed it, these B2B sellers called me within a couple of minutes of submitting my requests, just like the car dealers. Google, Microsoft, GE are all producing great results… ” You know I had to interrupt, “But we aren’t like those companies, what value to companies like ours get?”
Igniting Sales Transformation
JULY 18, 2018
The importance of building and maintaining strong business relationships with prospects and customers is talked about often, and from my perspective this is an area of opportunity for salespeople, given how competitive it can be in selling today. This podcast is presented by our Elite Sponsor, Microsoft. Connect on LinkedIn.
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