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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

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How to Use an Account-Based Strategy to Drive Revenue Growth

Crunchbase

For marketers, ABM solutions like 6sense uncover anonymous buying behavior, allowing marketers to prioritize their budget on in-market accounts and execute personalized, hyper-relevant advertising at scale. At Salesloft, Lauren leads the team devoted to making Salesloft the most recognizable brand in sales technology.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Through interesting and informative content, Leah’s goal is to spread the word about modern sales. The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. ” This goal is seen thoroughly in their products and best sales blogs content. Sales Wars Blog.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She has won various awards such as Top Sales Leader, TAG One in a Millenial Awards 2016 and Power 30 Under 30 winner 2016. Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. She is a regular speaker in some of the top sales conferences.

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What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

A couple weeks ago Zoominfo , a premiere B2B contact database, acquired Datanyze , a more recent pioneer that arms sales teams with technographics about their leads. The sales world is abuzz about these two joining forces! The sales tech stack arms race continues, but in a different way.

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Intent Data Turns a Buyer-Centric World From a Curse into a Blessing

Sales Hacker

Intent data has become one of the hottest topics in the B2B sales and marketing space. However, it remains under-utilized by many sales practitioners. The latest statistics from Forrester indicate that 63% of B2B buyers prefer to research on their own, up from 53% three years ago. What the heck is intent data?