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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

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The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. The data gathered through customer relationship management (CRM) solutions and web analytics along with service and usage information from networked machines help sales segment their customers by user profile.

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Zoominfo Competitor – Lead411 vs. Zoominfo

Lead411

Zoominfo Competitor Lead411’s solution is feature-rich to include flexibility for nearly every sales, marketing, research and data enrichment scenario, including bulk list building, CRM enrichment and integration, growth intent, and built-in sales enablement email/SMS campaigns. Addressable Market. CRM Integration.

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15 Best Sales Lead Databases for 2023

Lead411

Advanced Search filters make it easy for customers to identify prospects quickly Integrates with various CRM systems Competitively priced options Established company with over 20 years of experience Cons: No B2C Data Limited Data for non-English speaking countries 2. Integrates with popular CRM and sales engagement platforms.