article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). How Do You Set up Email Automation?

article thumbnail

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. What Is IGTV? Your first IGTV campaign. Product demonstrations?—

B2B 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. In fact, there are many effective tactics and strategies B2B marketers can adopt from their B2C counterparts. So follow along as we break down some of the biggest myths about sales productivity. 5 Key Differences Between B2B SEO and B2C SEO.

B2B 124
article thumbnail

Why Optimizing Your Website for Mobile isn’t Enough

SBI Growth

There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing. With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? The following examples point to best practices in leveraging mobile interaction.

Lead Rank 325
article thumbnail

How To Develop Landing Pages That Actually Convert

Smooth Sale

It’s not the homepage; it’s a page people end up on after clicking a link you provide. It could be an online advertisement, an email/text link, or anything else. If you genuinely want pages that convert, you need to follow these words of wisdom: Create A Goal for the Landing Page.

B2C 78
article thumbnail

6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. Add the hashtag to your account’s bio and encourage customers and followers to use it. For instance, what kind of prize would they like?

B2B 178
article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). How Do You Set Up Email Automation?