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Ideal Customer Profile: Firmographics

Altify

In my last post Ideal Customer Profile: Mining Your Customers , I showed how your existing customers are a great place to start to discover your ICP. This built on the previous post Ideal Customer Profile – Part 1: Introduction , where I introduced the concept of the Ideal Customer Profile.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

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TV Broadcast Advertising Drives 60% of Viewers to Research Online

SalesFuel

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

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Advertisers Stand Out with Pioneering Influencer Marketing Campaigns

SalesFuel

Influencers are a great way to help your client target the world’s 4.76 Here’s what your client should keep in mind when crafting influencer marketing campaigns. So, if your client is only using influencer marketing campaigns to target younger generations, they’re missing out on sales. billion social media users.

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Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers

SalesFuel

94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. So, why isn’t your client dedicating more of their budget to OOH? A recent report from OAAA says that “65% of the top 100 OOH advertisers increased their OOH spend from 2022.”

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions.