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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. Spam” is not a legal term, and definitions vary.

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The Anatomy of a Successful Cold Email Outreach Campaign

SendBuzz

SendBuzz lists some essential guidelines for avoiding CAN-SPAM violations. Indicate if the email is an advertisement. You can also use sponsored posts and advertising to specifically target your audience, they still need to see your marketing materials. Specify your company’s address.

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The Anatomy of a Successful Cold Email Outreach Campaign

SendBuzz

SendBuzz lists some essential guidelines for avoiding CAN-SPAM violations. Indicate if the email is an advertisement. You can also use sponsored posts and advertising to specifically target your audience, they still need to see your marketing materials. Specify your company’s address.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. Spam” is not a legal term, and definitions vary.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Find AI tools with guidelines or support. An AI Ethics Policy is a set of guidelines outlining how you use AI and addressing the ethics involved. Your policy can be shared internally and with individuals outside the organization to help guide AI usage and build trust with prospects. Follow brand guidelines.

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Direct Mail & Email Workflow Templates For Ridiculously Effective Marketing Campaigns

Sales Hacker

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense. Advantages that Direct Mail Adds to a Campaign.