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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Does your message on Facebook need to sound different than on LinkedIn?

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices. LinkedIn Video Specs.

LinkedIn 107
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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Every day at 1 p.m.

Lead Rank 130
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Top Lead Generation Statistics for 2018

Zoominfo

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. The dollar value of the gift depends on the importance of the prospect.

Lead Rank 130
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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. And when it comes to expert advice & motivation, LinkedIn is the best place with over 400 million professionals sharing their stories & lessons. He is the founder of Close.io Jeb Blount.