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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes.

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5 Tips for Using Your CRM to Convert Sales Leads

Nutshell

Lead scoring is an invaluable sales conversion strategy because it helps your sales team focus on high-priority leads, or ones that are more likely to convert to customers. It also helps streamline and organize your sales process, so no lead falls through the cracks, and all priority leads are reached out to in a timely manner.

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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

The game has changed, with more and more buyers doing research outside the typical sales process. Add in economic ups and downs, and you’ve got a real sales rollercoaster. So, what’s happening? Sales intelligence tools! Well, SDR-generated pipelines are taking a hit, but guess what’s booming?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Build a lead nurture campaign – Not every lead that shows up on your radar will engage with your sales and marketing teams.

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Using Digital Marketing Channels for Lead Generation

LeadBoxer

The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? The term digital media refers to the tools and programs that share information online. Search engine optimization (SEO) is a digital marketing tool that utilizes unique, high-quality content to rank on search engine result pages (SERPs).