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5 Google Analytics Access Questions and Answers

The Center for Sales Strategy

By facilitating digital training in many workshops, there are several conversations around Google Analytics and how it can be used to sell the results of a campaign – some are more in-depth and hands-on, while others are more introductory based on the workshop.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

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Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. Explore these Google Certifications and Marketing Courses. Another vital certification to have is the Google Analytics Individual Qualification (IQ).

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. You can incorporate your site information from Google Analytics, including page views and rank and number of unique visitors. Mind your target advertisers.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. They click the ad and ultimately read the blog post.

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The B2B Marketer’s Guide to Measuring Social Media ROI

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These should ultimately align with other business and marketing objectives established by your company but should be specific to your social efforts. Be sure to factor in the costs of any analytics/social media management platforms you may be using. 3 Ways to Measure Social Media Success in Google Analytics.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. They click the ad and ultimately read the blog post.

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4 Steps to Better Strategic Content Development

Sales and Marketing Management

Any great content targets a specific audience and objectives. Google Analytics will help you get information on how many people visited your content and how much time they spent there. Rilind Elezaj is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry.