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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

Offering and aggressively promoting value-added services can allow distributors to capture more profit and higher pricing in several ways. It’s a popular technique in the distribution industry, used to provide added value to the customers and boost sales volume. Customers save time and you increase your sales.

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The Hidden Dangers of Bad B2B Data

Lead411

The Hidden Dangers of Bad B2B Data In the world of B2B (business-to-business) marketing and sales, data is often referred to as the lifeblood of success. Outdated Information Imagine you’re a marketing professional planning a high-stakes campaign to promote your innovative tech product to a specific industry.

B2B 52
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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. If you sell software that measures marketing metrics, this is exactly the kind of insider knowledge you’re looking for.

Company 156
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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Next, you want to ensure that the qualified lead goes to the right sales rep.

Lead Rank 100
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How to Drive Business Growth Using Net Promoter Score

Zoominfo

Fortunately, businesses can simplify this process by using a popular customer loyalty metric known as Net Promoter Score. In today’s blog post, we explore the different ways you can use Net Promoter Scores to improve customer loyalty. What is Net Promoter Score? What is a good Net Promoter Score? Let’s get into it!

Promotion 100
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What’s the Scoop? July 8, 2022

Zoominfo

It’s the start of a new quarter, and that means a clean slate for your sales quota. Whether you’re looking for a startup that needs new email marketing software or a Fortune 500 company that’s recently acquired a compliance agency, you can easily sort and filter to find the information you need with ZoomInfo.

Hotels 130
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The Ultimate Guide to Price Optimization

Hubspot Sales

Copying your competitors might mean starting a price war, but making a guess could leave you balking at abysmal sales numbers. Successful price optimization is a matter of finding the sweet spot between valuable and lucrative — a balance that can have a major impact on your sales, customer satisfaction, profits, and achievable growth goals.

B2C 110