article thumbnail

B2B Sales Training Techniques and Best Practices

Highspot

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

B2B 52
article thumbnail

How Online Sales Can Help You Grow in Hard Times

Hubspot Sales

There’s great precedent for how we shop and buy in our personal lives – B2C companies figured this out a long time ago: While this trend originated in the B2C world, its effects can be felt in B2B as modern buyers come to expect the same great experiences they get as consumers in the B2B buying process.

Hubspot 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Tech Game Changers: Why You Should Incorporate Customer Advocacy in Your Sales Cycle

SBI

A 2017 study by LinkedIn said “Trust” is the number one factor in purchase decisions. Matching CRM opportunity record information to available references and content to “spoon feed” the best, most relevant assets (whether ‘live’ reference calls or ‘static’ like a written case study) for salespeople to utilize when and where they need them.

article thumbnail

The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

Hiring 93
article thumbnail

Analysing the impact of the ‘Amazon Effect’ on B2B Sales

Artesian Solutions

There’s a new normal that blurs the lines between B2B and B2C”. Indeed Salesforce statistics on the connected customer reports some of the B2C factors influencing B2B buying behaviours: • 8 out of 10 business buyers want the same experience as when they are buying for themselves. • ¾ expect vendors to personalise engagements. •

B2B 45
article thumbnail

Customer expectations – how are they evolving, what is driving them, what should sellers do to keep up, and how to improve customer experiences

Artesian Solutions

As a seller you’ve been told countless times that the rules have changed – buyers now hold the power, they are well-informed, have more choice, and exercise higher demands. Their B2C experiences influence their B2B buying behaviours and decisions. B2B buyers are first and foremost still consumers.

article thumbnail

What is customer satisfaction, and why is it important?

Apptivo

According to various studies, it costs five to ten times as much to attract a new customer than to retain an existing one. According to a study conducted by American Express, U.S. Step 4 : Processes will have to be set next so that you make the most of this otherwise expensive exercise. Conclusion. Introduction.