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44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. The market is predicted to reach $15.3

Marketing 160
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The Ultimate Guide to Direct Mail

Hubspot Sales

It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Alternatively, you can generate a fake magazine article.) to your prospects and/or current customers. Everything old is new again.

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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

I’m subscribed to Amazon Prime, Spotify music service, HBOMax, Netflix and Disney Plus TV and movie streaming, Dinnerly meal deliveries, home alarm, bi-monthly nutrition supplement deliveries, education mystery boxes for my son, news outlets, Office365, Adobe Creative Suite and a handful of outdoor magazines. Buyers Will Subscribe to Value.

Buyer 74
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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. AsdeqLabs adds additional experienced software development resources that will expand Bigtincan’s presence in Australia and throughout the Asia Pacific region.

Revenue 67
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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

Finally, we want to thank Aircall , a cloud-based voice platform that integrates seamlessly with popular productivity and help desk tools. Paula: I took languages and linguistics at university, I worked summers doing desktop publishing at a newspaper and magazine company. Take one of the many courses that Pavilion offers.

Hiring 75
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29 Tools & Resources for Today's Entrepreneur

Hubspot Sales

That's why the entrepreneur resources and tools below are essential to running a company and keeping your sanity. 29 Resources and Tools for Entrepreneurs. Pricing: Free Tools ($0/month), Growth Suite (starting at $1,343/month). HubSpot Growth Platform is a full stack of marketing, sales, and customer service software.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.