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44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. The market is predicted to reach $15.3

Marketing 160
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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

I’m subscribed to Amazon Prime, Spotify music service, HBOMax, Netflix and Disney Plus TV and movie streaming, Dinnerly meal deliveries, home alarm, bi-monthly nutrition supplement deliveries, education mystery boxes for my son, news outlets, Office365, Adobe Creative Suite and a handful of outdoor magazines. Buyers Will Subscribe to Value.

Buyer 74
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The Ultimate Guide to Direct Mail

Hubspot Sales

It’s used in both B2C and B2B selling, although more commonly with consumers. Alternatively, you can generate a fake magazine article.) If you want to make your company name memorable, follow the lead of predictive marketing software company Radius and send a box of swag to an entire team, department, or division. Swag boxes.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. AsdeqLabs adds additional experienced software development resources that will expand Bigtincan’s presence in Australia and throughout the Asia Pacific region.

Revenue 67
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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

Paula: I took languages and linguistics at university, I worked summers doing desktop publishing at a newspaper and magazine company. All of a sudden, software localization became the biggest growth area in the translation market. When I first entered software localization, it didn’t even exist. The second is technology.

Hiring 75
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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

Bahar Gunes Scigaj Head of Revenue and Co-Founder, TalentGrid As co-founder of TalentGrid, Bahar Gunes Scigaj led the successful global expansion of her company, opening up new opportunities for software developers in Turkey and Eastern Europe. Building a sales function from the bottom up, she drove 5x growth in 2022.

Hiring 130
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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Applied in business (both B2C and B2B): 1. On the other hand, the automation of business processes that comes with the introduction of certain software enables us to free our human mind for more creative tasks that no AI can yet solve. Great chatbot software options abound on 3rd party review sites like G2 , TrustRadius , and Gartner.