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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

I’m subscribed to Amazon Prime, Spotify music service, HBOMax, Netflix and Disney Plus TV and movie streaming, Dinnerly meal deliveries, home alarm, bi-monthly nutrition supplement deliveries, education mystery boxes for my son, news outlets, Office365, Adobe Creative Suite and a handful of outdoor magazines. Buyers Will Subscribe to Value.

Buyer 74
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The Ultimate Guide to Direct Mail

Hubspot Sales

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Swag boxes.

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. AsdeqLabs adds additional experienced software development resources that will expand Bigtincan’s presence in Australia and throughout the Asia Pacific region.

Revenue 67
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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

If you missed episode #178, check it out here : Why SDRs Should Report to Marketing. Paula: I took languages and linguistics at university, I worked summers doing desktop publishing at a newspaper and magazine company. All of a sudden, software localization became the biggest growth area in the translation market.

Hiring 76
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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130
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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? Applied in business (both B2C and B2B): 1. One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. To chatbot or not?