Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Targets Demand Generation Hiring 65

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

SBI Growth

JANUARY 31, 2013

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. Alternatively, is your purpose to generate a call to action such as a free trial, subscription, or a purchase ?

Buyer Persona 330

Buyer Persona Demand Generation Agencies Customer Scale 330

Sales Hacker

JUNE 16, 2022

From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Sales Hacker

FEBRUARY 1, 2022

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. If you missed episode #193, check it out here : Your New 3-Part Framework for Cold Calling with Jason Bay. powered by Sounder.

Commission 88

Commission Quota Demand Generation Agencies Lead Rank 88

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years. It is here to stay according to Shari.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. Well, to a certain extent you are right.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Sales Hacker

JULY 26, 2021

Step 2: Type the name of the desired coworker or channel. The capability to schedule a meeting in two clicks is a considerable improvement on the days of emailing back and forth in order to find a time that works best for both parties. Perfecting cold calling practices: Sales reps should never pitch or push for a meeting right away.

Quota 121

Quota How To Outbound Cold Calling 121

Vengreso

MARCH 2, 2021

What medium is the best channel to engage with today’s modern buyers? Old school prospecting like cold calling may still work at times but it’s a numbers game (it takes about 8 calls to get someone to pick up the phone and that’s just one touchpoint). We call it the C2C or converting a connection to a conversation.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Hubspot Sales

APRIL 22, 2020

As a marketer I must admit, we love templates. That’s because Associate Manager, Demand Generation at PandaDoc, Jan Aclan, AKA the guy who architects all of our follow-up cadences, said that he turned to this article on cadences when he was first creating ours. Step 2: Phone Call [Manual]. Step 4: Phone Call [Manual].

Hubspot 103

Hubspot Call-back Report Follow-up 103

OutboundView

JULY 14, 2019

EBQ By Appointment Only Strategic Sales & Marketing. Vsynergize Salesify Ecoast Marketing Cience SalesPro Leads. Extended Presence B2B Only Appointment Setters Pereus Marketing. Lead Generators International. In addition to appointment setting, EBQ provides full service sales and marketing outsourcing.

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

Sales Hacker Training

NOVEMBER 21, 2022

You need to resiliently bounce back from rejection. Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market. It takes a lot to succeed in sales. You need empathy, grit, and drive.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Pointclear

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Along with this trend, media integration is becoming more prominent.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Marc Wayshak

JANUARY 2, 2018

As a sales development rep or anyone who is responsible for top of funnel lead generation, you need to pay close attention to your daily ACTIVITIES, the accounts you are TARGETING, your MESSAGING and your MINDSET (ATM). If you are not putting in enough ACTIVITIES each and every day regardless of the channel you will not find success.

Ideal Customer Profile 58

Ideal Customer Profile Top of Funnel Buyer Persona Cold Calling 58

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. While dashboards are invaluable for looking back at what went right or wrong in a sales cycle, successful sales leaders use dashboards to be proactive and adapt sales strategies well before it’s too late.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

LeadFuze

DECEMBER 31, 2021

Who currently have job openings for marketing help. I would recommend three things to other sales managers: Three sales prospecting techniques are cold calling, lead generation, and referral marketing. Making Phone Calls. They can do research and find out what prices are competitive in their market.

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

Factor 8

AUGUST 8, 2019

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. lead forms or inbound calls), qualifying, and routing them to the appropriate sales channel. Again, just ask.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Trillions of dollars are spent annually on interruption-based push marketing. Flip the script.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Partners in Excellence

AUGUST 9, 2013

We create “functional units” in our businesses, sales, marketing, product management, customer service, and so on. We express our operations as “well oiled machines,” people sometimes, disparagingly, call themselves “cogs” in the machine. Sometimes we picture this as a series of gears.

Energy 76

Energy Demand Generation Agencies Quota Engineering 76

Zoominfo

JUNE 22, 2021

The biggest change to the marketing landscape in years is fast approaching — and if you don’t have a plan, you’re already behind. Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. This helps marketers achieve a relevant level of targeting within display advertising across the web.

Scale 182

Scale How To Advertising Advertising 182

InsightSquared

JANUARY 23, 2019

Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. Top Stages of a Typical B2B Marketing Funnel. There are a lot of strategies that can be employed to maximize funnel yield.

Marketing Qualified Lead 81

Marketing Qualified Lead Lead Rank Top of Funnel Funnel 81

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Account-Based Marketing.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

JANUARY 6, 2021

The salty sea air, the seagulls calling overhead… SDRs are swabbing the deck, AEs are swinging daringly from the rigging, and your CEO is bravely steering the ship towards the “X” marked on the treasure map. “ Deploy the marketers! If only sales and marketing were that swashbuckling in real life, right?

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

MARCH 2, 2020

Smart Calling. 80/20 Sales and Marketing. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works. Get past the noise, and bring back the sanity.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Pointclear

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. It’s good to think outside of marketing automation. The impact?

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

MAY 20, 2019

Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. How to better optimize your go to market. This week we’ve got a new sponsor called Conga. This week on the Sales Hacker podcast, we speak with Jake Dunlap, Founder and CEO of Skaled.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

MAY 20, 2019

Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. How to better optimize your go to market. This week we’ve got a new sponsor called Conga. This week on the Sales Hacker podcast, we speak with Jake Dunlap , Founder and CEO of Skaled.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Green Lead's B2B

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Back in the day, a journalist would write a column for one newspaper. You invest a lot of marketing budget in creating great content.

Top of Funnel 26

Top of Funnel Ideal Customer Profile Cost per Lead B2B 26

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

DECEMBER 20, 2018

Hosted by Outreach VP of Marketing Max Altschuler, VP of Sales Mark Kosoglow, and Senior Content Managing Editor Joe Vignolo, this show features real-life stories and best practices from revenue leaders doing the job day in and day out, in a casual, talk-radio-style show. Average Duration: varies but generally far less than 25 mins.

Top of Funnel 111

Top of Funnel Social Media Cold Calling Sales Qualified Lead 111

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Growth of Omni-Channel Sales Strategies & Social Selling.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. As a result, I am the lead generator, the SDR , and the closer. Creating a website might seem like a task for marketers.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84