Zoominfo

JUNE 14, 2022

Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments. Generate pipeline? Penetrate a certain market segment? Only targeting upper-level management: The C-suite is busy.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Which content and campaigns tend to attract the most high-quality leads? From start to finish, what does the standard sales cycle look like?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

NOVEMBER 27, 2013

What are the verticals, regions, segments to target? Campaigns and demand generation programs ready. Support tools and customer service capabilities verified. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. Are their new markets to enter?

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

MAY 1, 2013

No Lead Generation program. Campaigns consisted of a quarterly newsletter, no “Calls to Action”, no tracking, no sequenced programs. Download the Marketing Structure Tool Kit here if you think you might have a structural problem. The closure rates were near 50% from her 3 partner segments. Demand Generation.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Pipeliner

MARCH 29, 2022

That is all because resource owners don’t use really good lead generation services. Such tools help to collect information about potential customers and turn them into loyal customers. And without the use of lead generation tools, that process becomes many times more difficult. That already sounds difficult.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

BuzzBoard

MARCH 27, 2023

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change! Salesforce suggests the new way of using data is to fully understand your customers’ demands.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change! Salesforce suggests the new way of using data is to fully understand your customers’ demands.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 29, 2023

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

BuzzBoard

MARCH 29, 2023

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Enhanced content syndication segmentation options. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SugarCRM

MAY 18, 2023

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Lead Reporting In all CRM processes, reporting tools are the golden standard.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

DiscoverOrg Sales

JUNE 8, 2017

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation. Should you market to current customers?

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Enhanced content syndication segmentation options. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns.

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

BuzzBoard

FEBRUARY 26, 2024

Unprecedented micro-segmentation capability and micro-category classification of SMBs? This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!! Call activity is up, conversions are higher, and the tools really enable confidence with the teams.”

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

SBI Growth

FEBRUARY 19, 2013

This tool will expose you to the 6 biggest problems sales leaders face. You need a segmentation plan and buyer access plan. Marketing needs to be running demand generation campaigns in advance so sales has leads. By using this tool you will learn the other 4 common problems we see. You want the SVP job.

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

SugarCRM

DECEMBER 20, 2022

Not only should a strong ABM tool be able to feed actionable insights to the sales rep about account and contact activity, competitive research, and new contacts to engage, but should be able to automate engagement with those prospects. Email Marketing Segmentation. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Zoominfo

DECEMBER 7, 2017

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 93% of companies who exceed lead and revenue goals report segmenting their database by persona. Segment your email lists.

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Sales Hacker

MARCH 23, 2020

Advanced Sales Tools and Strategies. Thankfully, artificial intelligence has become a powerful tool within effective sales organizations to automate workflows, identify warm prospects, and even nurture and outreach to leads to create meetings. This half-day event is specifically for revenue operations professionals.

Conference 78

Conference Webinar Metrics Travel Industry 78

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

The Pipeline

JUNE 3, 2011

Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment. Demand Generation. Sales Tool.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. How to Connect with Prospects 1. Firmographics provide a detailed profile of an organization.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate. Seen a pattern here?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Zoominfo

NOVEMBER 14, 2023

The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights. Removing Friction From the Funnel Compared with smaller, less strategic campaign approaches, ABM can seem expensive and time-consuming.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

MARCH 21, 2023

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

SBI Growth

DECEMBER 12, 2013

CMO''s are often presented click metrics and reports from their team on how campaigns are optimized. This can result in corrupted analysis that de-optimizes a campaign. The result is often the de-optimization of a campaign. The end result may be a high yield margin campaign. Why Cheaper is not Better.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

InsightSquared

APRIL 14, 2021

Today, every tool produces reports and analytics. Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

InsightSquared

JANUARY 23, 2019

Whether your sales and marketing teams are crushing their numbers or they are struggling to generate sufficient pipeline, there is always a desire for more leads at the top of the proverbial funnel. If all reps were using the latter definition, that would’ve been a gold mine for a competitive campaign at some point.

Marketing Qualified Lead 81

Marketing Qualified Lead Lead Rank Top of Funnel Funnel 81

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Hubspot Sales

AUGUST 21, 2023

Once you’ve collected this data, you can base your larger campaigns on these successful insights. Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Understand your buyer’s journey.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Align Sales and Marketing.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

APRIL 29, 2021

With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps. From there, we suggest assigning functions within a single team or market segment (you can call it a pilot).

Outbound 102

Outbound Scale Hiring How To 102