article thumbnail

Top Sales Enablement Conferences to Attend in 2024

Allego

This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. The theme for 2024 is “Innovate Today. Thrive Tomorrow.”

article thumbnail

8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. Identification of the most effective marketing channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

I have to talk to hospitals, reference laboratories, clinical resource organizations, and pharmaceutical companies on a daily basis,” Westra says. ZoomInfo has opened up an entire channel of potential sales that didn’t exist for us before,” Roberts says. “We I can examine what these people are doing.

article thumbnail

5 Steps for a Winning Virtual Product Launch

Allego

In her interview, podcast host Mark Magnacca, Allego President and Co-Founder, discussed the ways training techniques have evolved to accommodate virtual product launch , remote sales pitches, and issues facing pharmaceutical companies during the pandemic. 3 Optimize and Open Channels of Communication. Don’t overthink it. Learn More.

article thumbnail

TSE 1302: How To Partner With Resellers To Experienced Repeatable Sales Growth

Sales Evangelist

Back then, you could cold call the pharmaceutical companies without setting up an appointment, especially true in rural areas. If your job is channel management, then manage the channel. If everyone on the team can execute a playbook then you and the team will win regardless of what you’re selling.

Scale 52
article thumbnail

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. At this final stage, you could have made the case for change only to lose to the competition.

article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

The OEM software is sold through an “OEM channel.” Resell arrangements are usually made with channel partners, consultants, and solution providers. In the scenario where the licensee sees the OEM relationship as a strong competitive advantage, they may request a form of exclusivity in the contract. Exclusivity.