Sales and Marketing Management

FEBRUARY 8, 2021

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. Even in the pandemic, many B2B companies tried to adapt that approach to the new world order by simply shifting in-person sales presentations to video calls.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Circleback

JANUARY 30, 2018

labor force, a sales strategy involving them is mandatory. Millennials Will Be the New Face of Sales. It is important to harness the dynamic and unique energy of millennials into your sales strategy. ABX involves orchestration across Marketing, Sales, Business Development, Customer Success, and the C-Suite.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. We’re going to help you also understand the B2B sales processes, strategies, and more.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

KO Advantage Group

DECEMBER 2, 2021

The last two years have seen the sales landscape transform with more virtual and digital interactions. We created a top-five list of the biggest trends we will see in B2B sales along with how you can leverage these trends starting today. Social Selling. Will that continue? Will we revert back?

Trade Show 62

Trade Show B2B Hiring Social Media 62

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. There are several ways to incorporate video into social selling strategies, and everyone does it a little bit differently. Since video plays a big role in my social selling, you’ll get a peek into my process.

Social Selling 93

Social Selling Video Strategy Social Media 93

Artesian Solutions

NOVEMBER 5, 2018

Sometimes you need to go beyond even sales, and seek inspiration from teams such as product. Having conversations with the sales team, account managers and even the customers will be far more effective in understanding who you’re targeting with each piece of ABM collateral. Gina’s tips for ABM storytelling. Don’t do ABM in isolation.

Account Based Marketing 40

Account Based Marketing Scale Automotive Segment 40

Chorus.ai

NOVEMBER 1, 2019

Cold calling is one of the most critical parts of your sales process. When done right, it can reduce your sales cycle length, help you identify more opportunities, and efficiently grow revenue. We looked at cold calls that progressed through the sales cycle. To learn more about how to handle warm leads, check out this video.

Cold Calling 54

Cold Calling Film Social Selling Coaching 54

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Cience

FEBRUARY 21, 2020

Email wins over social because it can deliver a personalized message, which helps increase customer engagement and therefore bring you a larger profit. If you’ve ever been a receiver of a poorly-constructed and low-personalized cold email, then you have witnessed a sender lose an opportunity to work with you. Here is an answer for you.

Campaigns 79

Campaigns Ideal Customer Profile B2B Top of Funnel 79

Showpad

OCTOBER 14, 2019

Strategy is essential to success in B2B Sales. Having a defined roadmap for reaching goals will ensure your company’s Marketing and Sales efforts are targeted, measured, and highly effective. . Yet the B2B Sales landscape is always changing. Here are five strategies you can use to drive B2B Sales: 1. Social Selling.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profile B2B Top of Funnel 40

Sales Hacker

AUGUST 25, 2020

This week on the Sales Hacker podcast, we’ve got Alyssa Merwin , Vice President of Sales Solutions for LinkedIn, North America. She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. Subscribe to the Sales Hacker Podcast.

Pivotal 72

Pivotal Face-to-face How To LinkedIn 72

Vengreso

DECEMBER 21, 2023

Ever felt like you’re on a treadmill, running after sales targets but never quite catching up? Sales training : two words that hold the potential to change your game entirely. This post is your metaphorical guide through different types of sales training programs available and their benefits.

Training 52

Training Revenue Lead Rank Retention 52