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How to Use Email Automation to Nurture Prospects

Zoominfo

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Even with low conversion rates, you can increase lead volume at little cost.

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Content Is King (and Queen): Crafting Content That Nurtures Leads & Wins Clients for Agencies

BuzzBoard

Understanding the Importance of Content Marketing for Lead Nurturing in Digital Marketing Agencies Underestimating the significance of content marketing in lead nurturing at digital marketing agencies is a high-priced error. It’s critical to comprehend and capitalize on this potent tactic.

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9 Data-Driven Ways to Use Generative AI for Marketing

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Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” Doing this also allows you to understand which channels drive new downloads.

ROI 177
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How to Use Email Automation to Nurture Prospects

Zoominfo

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Even with low conversion rates, you can increase lead volume at little cost.

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The Demand Generation Strategy Guide

Zoominfo

Messaging, distribution, reach and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience.

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4 Critical Door-to-Door Sales Lessons for Marketers

Zoominfo

3. Create and distribute personalized follow-up content. As a door-to-door salesperson personalizes their sales pitch based on information provided by the prospect, marketers must personalize lead follow-up in order to move each prospect to the next stage of the buying cycle. Automation tools do the heavy lifting.