SBI Growth
AUGUST 16, 2013
Being Outpaced – lead with a product and a price and call it solution selling. More selling is done virtually – buyers are making decision without a rep in the room. Buyers rely on content, peers, and social media to educate themselves. Sellers facilitate vs. closing – buyers are more educated and make a decision to buy.
Salesmate
NOVEMBER 25, 2020
Once you get the referral, use social media channels to connect with the potential prospect. The solution selling sales approach. This is a simple sales approach where you discover the prospect’s needs and recommend a solution to address those needs. It works best, however, when emphasizing the “give” part.
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Crunchbase
AUGUST 12, 2022
Methodologies like: Solution selling: works by recommending specific products and services that will solve the individual concerns of the customer. Gap selling: works by identifying a problem, presenting a desired future state and then bridging the gap with a potential solution. Channel your existing sales experience.
Jonathan Farrington
AUGUST 22, 2013
Exacerbating the problem even further is when a sales manager wants to change the behavior of its sales force and pushes them to sell solutions, yet pays them (sometimes very well) for selling just products. The clear disconnect between what solutions actually mean to a provider versus a customer seems to be getting wider.
Hubspot Sales
FEBRUARY 13, 2018
Most successful salespeople already practice some version of solution selling. It’s about letting the prospect define the pace of the process and offering education and advice as a way to build confidence and trust that makes it easy and safe for a client to buy. Need some help on your first post?
LeadFuze
SEPTEMBER 30, 2021
As with conceptual selling, this idea is most effective in sectors where large amounts of recurring business and word-of-mouth necessitate a high level of customer trust. 6 Solution Selling. Solution selling foregoes the product-centric approach in favor of a solution’s advantages, impact, and relevance.
The ROI Guy
SEPTEMBER 17, 2010
The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. How fundamental is the shift from product / solution selling to value selling / marketing?
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