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An Antispam Masterclass for Great Email Marketing

Appbuddy

Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic. Carefully monitor the negative impact prospecting mailings (sent by affiliate partners, for example) can have on first-party campaigns.

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . We’ll use our own website as an example. Take, for example, “everest.validity.com.” Take, for example, “everest.validity.com.” Email marketing, branding, and domain use .

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Ethical & Exceptional Email: How to Rank Top for Both

Appbuddy

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. Forward-thinking marketers recognise it’s possible to square this circle by being ethical and exceptional. This is where our partners at Validity come in—Everest has been a game changer for us.”

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Marketers need a more effective plan. .

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Top 6 Tips for Communicating With Consumers During a Natural Disaster

Appbuddy

With email becoming one of the top channels to engage with consumers, competition within the inbox is increasing. Now that we know what to look for, here are some examples of brands that sent well-executed emails during natural disasters: Publix. You might be asking yourself, what does this have to do with email?