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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? Case studies.

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Proven Strategies for Effective Sales Management

Highspot

Incentives and Recognition Reward top performers with appropriate incentives and recognition. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers. Modern technology: Implement tech tools that simplify tasks and enhance sales team efforts.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. It affects buyers at their most introspective.

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7 Tips for Retaining Your Best Salesperson

Growbots

This situation can be financially devastating considering a recent DePaul University study that found that the average turnover cost of a salesperson is $97,690. That same study found that half of the salespeople that leave a company voluntarily resign while 33% are involuntary dismissals and 22% are due to retirement.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

Study them, learn from them, and apply their best practices in your own partner programs. Through strategic partnerships with enterprise companies like ServiceNow and Google , Slack is able to expand their offering to include more enterprise customers and connect their tool with the products and services their customers are already using.

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How to hire the right sales reps (and keep them!)

PandaDoc

Should you optimize further with powerful proposal tools or new CRMs? Your job posting might be enough to get potential hires in the door, but you’ll still need to cover the basics around expectations, environment, salary, and incentives. Before you begin sifting resumes, take a good look at your current sales flows.

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