The Best Way to Sell Is With a Story
Sales and Marketing Management
OCTOBER 16, 2017
They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. To the prospect who says, “I already have imagery from Google Earth,” we like to tell stories about customers that used older, outdated imagery in the past. I already have a solution”.
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