Account Based Marketing for Lead Development Quality, Not Quantity
Sales and Marketing Management
MAY 14, 2017
ABM takes an individual prospect or customer account – these are companies, not individual people – and treats it like its very own market, or a market of one,” said Amanda Zantal-Wiener of HubSpot. Technology companies are leading this ABM revolution, providing valuable information on prospective buyers. But, ABM is not a solo task.
Let's personalize your content