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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

Data concierge service or BuzzBoard’s champion customer success team that makes every customer its focus? The short answer is: all of these and more that add to our customer-winning strengths! This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!!

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. But too many campaigns are still using an approach that treats all visitors the same. Start a conversation.

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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Traditional training and sales enablement approaches won’t solve this challenge. Traditional training and sales enablement approaches won’t solve this challenge.