Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them
Emissary
SEPTEMBER 27, 2021
How to fix it: Work with marketing to create templates that are rich in value messaging, and which force customization to the specific client and the state of your relationship. Start with decision-makers who have influence over the next phase of your relationship. There are no sales-oriented calls to action.
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