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How Small Gifts Can Create Big Marketing Wins

Zoominfo

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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A Salesperson's Wishes from Marketing

Pointclear

So, what do you want from Marketing?” It’s interesting…ask salespeople their opinions about a marketing campaign, copy, creative, or any number of marketing’s creative options and you’ll hear very little. Webinar attendees aren’t leads; get me leads.”. How about a little marketing activity?”. “I What gives?

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How to Create Sales Collaterals That Convert

Highspot

It involves sales and marketing teams, sales enablement, and subject-matter experts. Supports the Buying Process Buying can be complex, involving many decision-makers. However, most buyers tend to find quick-hitting, interactive assets most valuable, including infographics, webinars, and blogs.

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7 Tips for Automating B2B Lead Generation

Sales Hacker

While it is a difficult situation for an economy, it is a digital market shift that was not seen before. In some cases, we can even talk about market divisions that will last for many years to come. Strategize your marketing efforts. Use marketing automation tools. Tips for B2B Lead Generation. What do they want?

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8 smart tactics to find and close new clients for your SMB

Act!

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. The key is to get creative about finding new clients with limited marketing resources.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?