Miller Heiman Group
JULY 7, 2020
The Rational Decision Maker vs. the Emotional Decision Maker. Think about your buying influence as consisting of two separate decision makers. The first, the rational decision maker, is governed by reason and data, and considers this data in the logical, more deliberate processing areas of the brain.
Zoominfo
OCTOBER 13, 2021
Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. We then target them with relevant content, such as blogs or webinar invitations, along with a gift to get them over the MQL threshold. We offer them an incentive combined with value messaging to get them into a demo meeting.
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Hubspot Sales
JULY 30, 2020
Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. With key decision makers vacationing, their schedule is typically slower, and learning new techniques helps them override low motivation. Limit the cost to 5% of an incentive budget. Implement a SPIFF.
Pointclear
NOVEMBER 29, 2012
Webinar attendees aren’t leads; get me leads.”. This doesn’t have to do with marketing, but why does management cap my incentive system? Webinar attendees aren’t leads. We need some information about the lead: how soon are they buying, what’s the application, and are they the decision maker?”. “I What gives?”. “We
Sales Hacker
APRIL 13, 2020
However, the presence of so many people, including key decision makers stuck at home searching for things to do, is an obvious opportunity. Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. B2B companies hosted 61% of webinars held using the GoToWebinar platform.
Sales Hacker
MARCH 22, 2021
We recently sponsored a webinar with Sales Hacker to provide an answer to these questions and more with expert insight and sales motivation strategies from: Scott Barker, Head of Partnerships at Sales Hacker [Moderator]. Watch the full recording, and then keep reading to get our top takeaways from the webinar.
Zoominfo
JULY 25, 2023
Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.
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