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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. Use the tool as a brainstorming resource to assess your offers.

Campaigns 310
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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Use Fewer Resources. This occurs when content is downloaded and eventually ends up on the desktop of a sales rep’s computer for usage, with the desktop being the source for pulling content. Despite sales enablement tools and processes, this inevitably does happen sometimes out of convenience. Anyway, let’s get into it.

Hiring 105
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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Download it here and try it today.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

You will need to secure resources: time, talent & money. Commitment of required capital investment and resources. Campaigns and demand generation programs ready. Support tools and customer service capabilities verified. Be prepared to test your concept and vet it with a business case. Monitor Pipeline.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

Data 130
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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Leverage the dollars and manpower resources to drive quick wins. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. First and foremost is your team’s ability to drive effective Demand Generation results.