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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Your marketing strategy is not just about making the number this year. As the CMO you’ve done everything you can without the use of marketing automation. You now have the support of the CEO to modernize the marketing organization. You were probably hired because the last person failed. Sign up here. Background.

Hiring 303
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How to Structure a Modern Marketing Department

SBI Growth

We engage with a lot of marketing leaders. My colleague John Staples wrote a great blog on hiring the best talent. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like?

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What Breaks When Companies go From Series A to B?

Crunchbase

In a previous article, I talked about what often breaks in companies and sales organizations when scaling from Seed to Series A. Support roles for the sales org: sales operations and enablement; Hire the experience you need today; and Invest in an inbound engine. Hire the experience you need today.

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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

If you run a $5B company, you need a strategic presence in your marketing organization. However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again. CEOs of emerging growth companies need ‘doers’ leading marketing. You hired a ‘strategist.’ What Happened?

Lead Rank 331
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. B2B Lead Generation Sources.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is a Lead?

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The Ultimate Guide to Sales Strategy

Hubspot Sales

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Organizational Goals.